The Role of the Profile and the Digital Identity on the Mobile Content

The (re)construction of the user profile and the digital identity resulting from both conscious and unconscious activity on the Internet is directly linked to the process of creation and diffusion of content. Many times, neither the users-prosumers are aware of this process nor are the authors cognizant of the original content, as new authors – humans as well as machines cover the relations established between the users, their content, their activity online and the combination of these. Big data and information economy are not just consequences of the possibility of collecting as much information as possible about users. Instead, they provide a quasi unlimited means of mapping and shaping every movement of our behavior and lives through devices and technologies. Therefore, the aim of this chapter is to understand how users handle this liquid ecosystem and its relationship with the evolution of mobile content, considering the different rhythms and dimensions.